What is included in the profit calculation?
1. The gross margin is calculated. Which is Total Revenue (including shipping and taxes with refunds already deducted). Then the COGS, and custom order expenses are subtracted from the Total Revenue total.
2. The following are then subtracted from the gross margin. Facebook ads, Google ads, Bing ads, TikTok ads, Snapchat ads, Pinterest ads, monthly expenses, taxes (if VAT is not enabled), chargebacks/disputes, and transaction fees.
3. Cashback programs are then added back.